Atlanta’s Big Bounce: What the MLB All-Star Game Means for the Local Economy

Atlanta, and especially Cobb County, has been gearing up for a return to the spotlight. Truist Park will host the MLB All‑Star Game on Tuesday, July 15, 2025, after being rescheduled from 2021 when it was relocated due to Georgia’s Election Integrity Act. Now it’s back, and this time, it’s bringing everything it’s got.

The game was originally set for July 13, 2021, but MLB moved it to Denver at the last minute. Now, nearly five years later, Atlanta gets its shot—and it’s full steam ahead. Hosting the 95th MLB All‑Star Game isn't just about baseball. It’s about spillover cash—hotels, restaurants, transportation, retail, and tourism are all scheduled to boom. Recent reports say public safety and traffic control alone cost Cobb County around $1.6 million, highlighting how seriously local officials are taking the opportunity.

There’s no denying the potential. Some projections from earlier years estimated losses nearing $100 million when the game was pulled in 2021—so it tells you how big the prize could be. Even conservative studies suggest only a fraction of that, but an influx of tens of thousands of visitors isn't small change.

Cobb County's The Battery and Truist Park area is prepping for a busy summer. Traffic control, security, infrastructure—the $1.6 million set aside isn’t just cost, it’s an investment in readiness. Local hotels were booked up early, which makes local tourism and restaurant sectors the early winners.

Atlanta’s metro economy like taxis, rideshares, Uber Eats, and ballpark vendors will feel the upward swing. Beyond game day, there’s All‑Star Week events: the Futures Game, Celebrity Softball, T‑Mobile Home Run Derby, and a community charity run. Plus, MLB and the Braves are dropping $4 million on legacy and community initiatives across Atlanta and Cobb County—fields, veterans’ wellness programs, sensory spaces, community gardens—you name it.

This isn’t just ROI; there's brand equity and community goodwill. MLB's legacy investments—softball complexes, sensory zones, even farm programs—create lasting value. These initiatives engage local nonprofits and veterans, making All‑Star Week a long-term catalyst for progress.

Bottom line: Atlanta and Cobb County are positioned to capitalize on July 15—not just for the 9 innings, but for the economic impact to follow. It’s a win‑win: the game rolls back into town, but more importantly, the game plan now includes long-term benefits, community lift, and a united rebound from a road block in 2021.