The 'Nothing Beats A Jet2 Holiday' TikTok Trend, Explained

Millions of TikTok users in recent weeks have heard—repeatedly—a British woman declare “nothing beats a Jet2 holiday,” a viral sound stemming from a years-old advertising campaign for British airline Jet2 that has gained new life as users set the sound to videos depicting vacation disasters or other unexpected moments.

For weeks, many TikTok users’ For You Pages have been dominated by a familiar sound—a brief audio clip of British singer Jess Glynne’s 2015 hit, “Hold My Hand,” followed by a British woman’s declaration that “nothing beats a Jet2 holiday,” who boasts about the money people can save by booking Jet2 vacations.

Jet2, a low-cost British airline that offers vacation packages through subsidiary Jet2holidays, has used Glynne’s song in commercials for years, and the viral TikTok sound comes from a 2024 commercial narrated by voice actress Zoe Lister.

Despite the audio’s upbeat mood, most of the videos that have gone viral depict shocking or disastrous moments, like a person getting knocked over by the splash from a water slide, a woman almost getting hit by a rebounding axe at a throwing range and an elephant grabbing a woman’s face with its trunk as she vacations in Thailand.

The most-liked video that uses the sound, which has racked up a huge 35 million likes, shows someone opening an expansive curtain in what appears to be a hotel room only to reveal a surprisingly small window.

In recent days, social media users have used the sound to accompany videos of various disasters, including videos of flooding in the New York City subway amid heavy rainfall.

1.4 million. That’s how many TikTok videos have been posted using the viral “Nothing beats a Jet2 holiday” sound. Many of the most popular videos that use the sound have amassed tens of millions of likes.

Jet2, as well as the ad’s narrator Lister and Glynne, have all capitalized on its newfound success. Jet2 has posted a few videos in recent weeks that use the viral sound, and the company is advertising a vacation package deal on its website, which users can access by using a code that references the viral ad. The ad has rocketed Lister to internet stardom, as she has made numerous media appearances in recent days performing her viral narration. On Monday morning, Lister and Glynne met for the first time on the British radio channel, Capital FM, where they performed the viral sound together.

The viral sound stems from an advertising campaign Jet2 launched in 2022, but it didn’t become a social media phenomenon until this summer. The company said in a press release in December 2022 it would launch a new slate of commercials using Glynne’s song to advertise Jet2 holiday packages. In a commercial the company aired in early 2024, Jet2 boasts a deal for families looking to save money on a vacation, telling them they can save £50 (or roughly $68) per person—or £200 (about $270) for a family of four—if they book through Jet2holidays, the airline’s vacation package seller.