Skims named official underwear partner of the NBA, WNBA and USA Basketball
NEW YORK — The National Basketball Association (NBA) and SKIMS today announced a multiyear partnership, making SKIMS the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kim Kardashian, Co-Founder & Creative Director, SKIMS. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
“The NBA’s modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports,” said Jens Grede, Co-Founder & CEO, SKIMS. “Our partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball.”
“SKIMS has quickly become one of our most culturally-influential brands,” said NBA Commissioner Adam Silver. “We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.