The 30th annual Essence Festival of Culture, held in New Orleans, launched in 1995 to celebrate “Essence” magazine’s 25th anniversary, this year’s event features performances by Usher, Charlie Wilson, Cash Money Millionaires and Janet Jackson, along with in-depth forums about various topics impacting the Black community. Boss XL Magazine was on hand to give you the blow by blow list of each day's events.
The festival kicked off Friday night with the 2024 ESSENCE Festival of Culture™ presented by Coca-Cola with the highly anticipated performance from headliners Birdman And Friends Presents 30th Anniversary Of Cash Money Millionaires - reuniting the Hot Boyz on stage in their hometown, after nearly two decades, including Birdman, Lil Wayne, Juvenile, Mannie Fresh, and B.G.. The concert included additional musical performances from artists that have partnered with Cash Money over the course of the three decades - Scarface, Bun B, and 2 Chainz.
Saturday night time perfomance was headlined by Grammy-award winning singer USHER gave a special one-night only performance of his generation defining album Confessions in its entirety. Legendary R&B singer and 8x ESSENCE Festival performer, Charlie Wilson, returned to the stage for the 8th time in the history of the ESSENCE Festival Of Culture™ Presented By Coca-Cola®, alongside performances from one of the best DJs of the culture D-Nice in a special presentation of his global sensation, Club Quarantine Live, featuring icons of hip hop, latin jazz funk, R&B and soca including Method Man, Sheila E, Big Boi, Donell Jones, Tweet, Machel Montano and Lloyd and the highly anticipated reunion of R&B supergroup, TGT (Tyrese, Ginuwine & Tank).
The final night featured the highest grossest performer in the 30-year history of ESSENCE Festival Of Culture™, global icon Janet Jackson, took music devotees on a journey through her career, followed by the a farewell and tribute performance to the legendary Frankie Beverly and Maze curated by the multifaceted Grammy-award winning producer and songwriter Bryan Michael-Cox featuring surprise performances by Grammy-award winning R&B singer Anthony Hamilton, R&B singer and songwriter Bilal, Grammy-nominated R&B songstress and songwriter Lil’ Mo, and chart-topping R&B group Jagged Edge. Alongside performances from Grammy-award winning singer, producer, and songwriter Victoria Monét with special guest Lucky Daye, legendary R&B group SWV, a tribute to rich cultural heritage of New Orleans musicians featuring Grammy-nominated musical group Tank and the Bangas with Teedra Moses, Hasizzle, and Dawn Richard.
The daytime events featured numerous seminars at the Marc Morial Convention Center and soundstages sponsored by Disney, Walmart, and AT&T,
Checkout the video of Jadakiss performing at the AT&T Soundstage courtesy of Nicole Harding
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