• USA Today

Black people use Facebook more than anyone. Now they're leaving


Brandon Keyes, a 37-year-old Army combat veteran from Detroit, has an on-again, off-again relationship with Facebook. These days, it’s mostly off.

Keyes says he got tired of Facebook censoring Black users when they call out racism while permitting hateful speech and memes to spread unchecked.


Once his account was suspended for quoting a white Michigan county executive who said he’d rather “join the Klan” than a group of CEOs trying to rebuild Detroit. Keyes tried to explain he was a Black man fighting, not promoting, white supremacy, but his appeal was denied.


Each time he was released from company enforced time-outs during which his posts were removed and he was temporarily locked out of his account, Keyes changed his profile photo to a defiant Tupac Shakur in a Detroit Red Wings jersey spitting in the direction of the camera. But after one too many stays in this “Facebook jail,” Keyes decided to deactivate his account instead, though he still logs on from time to time.

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